Research Conducted By California Olive Industry.
| Overall | Homecooks | Nutritionists | Foodservice | Educators | |||
| I gained weight over the holiday season. | |||||||
| Yes | 57% | 63% | 43% | 65% | 63% | ||
| No | 31% | 26% | 52% | 24% | 32% | ||
| Uncertain | 12% | 11% | 5% | 12% | 5% | ||
| (For those who gained weight) Over the holidays, I gained | |||||||
| Less than 5 lb | 43% | 45% | 70% | 29% | 44% | ||
| More than 5 lb | 34% | 33% | 15% | 41% | 31% | ||
| Uncertain | 23% | 22% | 15% | 29% | 25% | ||
| My greatest food temptation is: | |||||||
| Fat | 14% | 17% | 9% | 29% | 6% | ||
| Salt | 13% | 12% | 9% | 18% | 28% | ||
| Sweets | 43% | 49% | 64% | 47% | 50% | ||
| Other/Uncertain | 30% | 22% | 18% | 6% | 17% | ||
| Eating too large a portion is an issue for me. | |||||||
| Yes | 48% | 59% | 0% | 0% | 0% | ||
| No | 38% | 37% | 55% | 41% | 50% | ||
| Uncertain | 14% | 4% | 35% | 59% | 39% | ||
| I intend to go on a weight loss diet this year. | |||||||
| Yes | 69% | 80% | 0% | 82% | 0% | ||
| No | 15% | 11% | 62% | 12% | 83% | ||
| Uncertain | 16% | 9% | 33% | 6% | 11% | ||
| I went on a weight loss diet last year. | |||||||
| Yes | 44% | 52% | 0% | 71% | 0% | ||
| No | 41% | 47% | 48% | 29% | 67% | ||
| Uncertain | 15% | 1% | 52% | 0% | 33% | ||
| My last weight loss diet lasted: | |||||||
| Less than a week | 15% | 16% | 14% | 29% | 26% | ||
| Less than a month to three months | 31% | 35% | 24% | 29% | 26% | ||
| Over three months | 23% | 24% | 19% | 35% | 47% | ||
| All Year | 31% | 25% | 43% | 0% | 0% | ||
| My preferred method of weight loss is: | |||||||
| Calorie counting | 24% | 28% | 43% | 18% | 18% | ||
| Fat counting | 11% | 11% | 10% | 6% | 24% | ||
| Carb counting | 20% | 19% | 48% | 24% | 6% | ||
| Other/uncertain | 46% | 43% | 0% | 53% | 53% | ||
| When I do go on a weight loss diet, it is usually: | |||||||
| At the start of a new year | 36% | 42% | 19% | 12% | 6% | ||
| Prior to bathing suit season | 20% | 19% | 19% | 12% | 17% | ||
| To prepare for a special occasion/event | 44% | 38% | 5% | 24% | 6% | ||
| Other/uncertain | 0% | 0% | 57% | 53% | 72% | ||
| My diet programs generally include exercise: | |||||||
| Yes | 60% | 73% | 86% | 82% | 89% | ||
| No | 24% | 23% | 10% | 18% | 11% | ||
| Uncertain | 17% | 4% | 5% | 0% | 0% | ||
| (Optional) In my opinion, my weight is: | |||||||
| (No Answer) | 13% | 2% | 62% | 6% | 17% | ||
| About right/average | 24% | 17% | 33% | 18% | 83% | ||
| Overweight | 61% | 79% | 5% | 76% | 0% | ||
| Underweight | 2% | 2% | 0% | 0% | 0% | ||
Released: February 9, 2006